Frequently asked questions
Straight answers about GEO, pricing, and how we work with Canadian firms.
GEO (Generative Engine Optimization) makes sure your firm is mentioned and cited when people ask AI tools like ChatGPT, Claude, or Perplexity. As 60% of searches now end without a click, being invisible to AI means being invisible to a growing share of potential clients.
Referrals are great – but the next generation of clients increasingly checks AI before they commit, even after a referral. "Is [your firm] any good?" "Best [practice area] firm in Ontario?" If AI doesn't know you exist, you lose deals you never even hear about. GEO protects and extends your referral pipeline; it doesn't replace it.
Most firms see measurable SOV improvement within 6–10 weeks. Quick technical wins appear faster; deeper citation building takes 2–3 months. We report progress monthly with hard numbers.
No. SEO optimizes for Google's blue links. GEO optimizes for how AI engines synthesize answers – different signals: citation sources, structured data, content format, and mentions across the web. Both matter; they are separate disciplines.
Those tools cost $295–$5,000/month and only monitor – they tell you you're invisible but don't fix it. We do the actual work, in person where possible, at a price built for Canadian firms, not Fortune 500 budgets.
Yes, whenever possible – that's our advantage for clients in London and Southwestern Ontario. We meet face to face whenever you want. For clients elsewhere in Canada, everything works via video call and email.
Professional services firms across Canada – law, accounting, financial advisory, insurance, consulting, agencies, and IT-services firms – especially growing firms with regional or national ambitions.
All payment is collected before work begins. Once work has started, we don't issue refunds – but you can cancel a Monthly Plan with two weeks' written notice before your next billing date and we will stop work cleanly. Quarterly Plans are committed for 3 months.
Absolutely. Our listed industries represent our most common clients, but Generative Engine Optimization works for virtually any business. Whether you are in healthcare, real estate, technology, education, hospitality, e-commerce, or any other field – if your customers use ChatGPT, Perplexity, Google AI, or Claude to search for services like yours, we can improve how often and how positively your business appears in those answers. The core work – schema markup, FAQ optimization, citation building, and AI crawler access – applies universally to any industry and any business model. The specific directories and sources we target simply change based on your field. Request a free Mini-Scan and we will show you exactly where you stand regardless of your industry.
Still have questions?
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